Crickex Extends Partnership with Saint Lucia Kings for CPL 2024
Crickex Signs Multi-Year Extension with Caribbean Premier League Franchise
Partnership Highlights the Growing Presence of Sports Betting in Cricket
Crickex, a leading online sports betting platform, has announced a multi-year extension of its partnership with the Saint Lucia Kings, a franchise in the Caribbean Premier League (CPL).
The agreement, which was first established in 2022, sees Crickex retain its status as the official betting partner of the Saint Lucia Kings for the 2023 and 2024 seasons.
As part of the partnership, Crickex will receive extensive branding and visibility across the Saint Lucia Kings' digital and social media platforms, as well as on match-day assets at the Darren Sammy National Cricket Stadium in Gros Islet.
Crickex's Growing Presence in Cricket
The extended partnership with the Saint Lucia Kings further solidifies Crickex's position as a major player in the cricket betting landscape.
The company has also partnered with the International Cricket Council (ICC) as its official betting partner, and has sponsorship deals with several other cricket teams and leagues around the world.
This growth reflects the increasing popularity of sports betting in cricket, driven by the sport's global reach and the rise of online betting platforms.
Benefits for the Saint Lucia Kings
The partnership with Crickex provides the Saint Lucia Kings with valuable financial support and exposure.
The franchise will benefit from Crickex's extensive marketing reach and its association with a reputable and trusted betting brand.
Additionally, the partnership will help the Saint Lucia Kings to engage with fans and generate additional revenue through betting-related promotions and activities.
Conclusion
The extension of the partnership between Crickex and the Saint Lucia Kings is a significant development in the cricket betting industry.
It highlights the growing presence of sports betting in cricket and the importance of partnerships between betting platforms and cricket franchises.
The agreement will provide both parties with mutual benefits and contribute to the continued growth of the sport.
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