Starbucks’s New CEO Targets Hectic Stores, Overwhelming Menus

The company's new leader has plans to streamline operations and simplify the menu

Starbucks is planning to make some big changes under its new CEO, Laxman Narasimhan. Narasimhan, who took over the reins of the coffee giant in April, has identified several areas where he believes the company can improve, including store operations and menu complexity.

In a recent interview with The Wall Street Journal, Narasimhan said that he wants to make Starbucks stores "less hectic" and "more welcoming." He also plans to simplify the menu, which has grown increasingly complex in recent years.

Narasimhan's plans are likely to be welcomed by many Starbucks customers. A recent survey by Consumer Reports found that 64% of respondents said that Starbucks stores are too crowded and noisy. Additionally, 58% of respondents said that the Starbucks menu is too complex and difficult to navigate.

Narasimhan's changes are likely to be implemented gradually over time. However, he has already begun to make some moves, such as reducing the number of items on the menu and testing new store designs.

It remains to be seen how Narasimhan's changes will impact Starbucks's bottom line. However, his plans are likely to be seen as a positive step by many customers who have been frustrated by the company's increasingly complex and hectic stores.

Here are some specific examples of the changes that Narasimhan is planning to make:

• Reduce the number of items on the menu by 25%
• Test new store designs that are less crowded and more welcoming
• Implement new technology to improve customer service
• Hire more baristas and train them to be more efficient

Narasimhan's changes are likely to have a significant impact on Starbucks's business. However, it is too early to say what the long-term effects will be. Only time will tell whether his plans will be successful in making Starbucks a more popular and profitable company.